Campaigns Overview
With Engage, you can build email and SMS marketing campaigns within Journeys.
Use real-time data and unified customer profiles to send personalized messages to subscribed users. Build and send email and SMS campaigns for multi-channel customer engagement.
Visit Segment’s Journeys documentation for more information on how to build a Journey.
Send personalized campaigns
Use Engage to send email and SMS campaigns in Journeys:
- Send email and SMS messages to subscribed users as a step in a Journey.
- Insert real-time profile traits from merge tags to personalize messages.
- Test your email and SMS before you include them in campaigns.
Build email and SMS templates
With Engage, you can build email and SMS templates to use throughout your campaigns. Build an email template using a visual editor or an HTML code editor. Personalize templates with merge tags and test your messages before you send them in campaigns.
Engage saves the message templates for you to preview, maintain, and reuse throughout your campaigns.
This page was last modified: 26 Apr 2022
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